FAQ – Pattern & Memory

Pattern & Memory is a South Asian inspired apparel brand reimagining Desi nostalgia, cultural references and everyday memories through contemporary wearable designs. From Bollywood icons and heritage textiles to the little things that remind us of growing up Desi, we turn the visual culture of South Asia into modern apparel for the global Desi diaspora.

Our collections currently feature original graphic t-shirts, kids t-shirts and crewnecks.

Pattern & Memory was founded by a first-generation South Asian immigrant, mom, and creative entrepreneur who grew up in the US surrounded by the sights, sounds, traditions and experiences of Desi culture.

Every design is personally created by the founder, drawing from her own experiences growing up South Asian in America, as well as the shared memories of friends, family and the wider Desi community. Each design goes through extensive creative development and iteration to ensure it authentically represents the cultural references and stories behind it.

Yes! Every Pattern & Memory design is uniquely conceptualized and created by our founder. Designs are developed through a hands-on creative process involving research, experimentation, iteration and refinement. We put considerable thought into making sure our designs authentically represent the cultural references and memories that inspire them.

Our inspiration comes from the many layers of South Asian culture and everyday life. This includes everything from Bollywood nostalgia, iconic cultural references, traditional textiles like Ajrak and Banarasi, and Desi snacks like Parle-G biscuits and Thums Up. Everything that sums up the childhood memories, family traditions and the shared experiences of growing up Desi.

Some designs celebrate recognizable cultural icons, while others capture the little details that make growing up Desi so memorable.

Our current collection includes:

South Asian-inspired graphic T-shirts
Kids' graphic T-shirts
Printed crewnecks

We're always exploring new product possibilities! Our fulfillment partner offers a much wider range of apparel and products than what's currently available in our store. Have something you'd love to see? We'd love to hear your suggestions.

Most of our apparel features a unisex fit. We recommend checking the individual product size guide before ordering. If you prefer a more relaxed or oversized fit, we generally recommend sizing up.

Fit and sizing can vary depending on the specific garment, so always refer to the measurements provided on the product page.

Materials and garment specifications vary by product. Please refer to the individual product descriptions for specific fabric and garment details.

Care instructions may vary depending on the garment and printing method. Please follow the care instructions provided with your product to help maintain its quality and design.

We primarily serve customers in the United States, with shipping available to select international destinations. International shipping availability can vary depending on the product and destination. Available shipping options will be displayed at checkout.

Yes! Free shipping is always part of the Pattern & Memory shopping experience. We believe discovering and wearing something that celebrates your culture should be easy and enjoyable.

All Pattern & Memory products are made to order through a trusted, high-quality print-on-demand fulfillment partner. This means your item begins production once your order is received rather than being pulled from pre-existing inventory.

We work with our fulfillment partner to produce each item with care. Some garment blanks are sourced internationally, which may result in longer production lead times. When applicable, this information will be noted in the individual product description.

Production and shipping times vary depending on the product, garment sourcing and delivery destination. Our fulfillment partner begins working on your order as soon as it's received.

Estimated fulfillment and shipping times will be displayed at checkout. Please keep in mind that actual timelines are managed by our fulfillment partner and may vary.

Because our products are made to order, production begins shortly after an order is received. Once production has started, orders cannot be changed or canceled.

If you need assistance with an order, please contact us as soon as possible.

We occasionally offer special promotions and discounts. Any active discounts will be prominently advertised in the announcement banner at the top of our website, so be sure to check there before placing your order!

Yes! We're happy to consider custom and bulk orders on a case-by-case basis.

Whether you're planning a wedding, bachelorette party, birthday, family reunion, holiday celebration, festival or another special event, we'd love to explore creating something with you.

Get in touch through our Contact page or email us at patternandmemory2026@gmail.com to discuss your ideas, quantities and requirements.

Absolutely! We're always looking for inspiration and feedback from our community. If there's a particular South Asian cultural reference, design idea or apparel product you'd love to see, drop us a note. We're always open to exploring new ideas and expanding our collections.

Because all of our products are made to order, we generally cannot accept returns or exchanges for sizing issues or changes of mind.

However, if your order arrives damaged, defective or incorrect, we want to make it right. Eligible issues may qualify for a replacement or refund in accordance with our return policy.

Please visit our Refund Policy page for complete details.

We love hearing from our community! Whether you have a question about an order, a custom apparel request, feedback on a design or simply want to say hello, we're happy to help.

You can reach us through: